TV when it's on.
Art when it's off.
Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels for endless combinations to customize your décor.
Like a picture frame, but better
Modern Frame Design
Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer with a monochromatic back for beauty from every angle.
Style and personalize art
Art Mode
The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors automatically optimize the picture to your environment and turn the screen off when you're away.
A world-class selection at your fingertips
Art Store
Bring world class musems and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.
Customize to your style
Customizable Bezel
Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap - innovative magnetic application makes it easy to switch things up.
Bring more than a billion colors to life
100% Color Volume with Quantum Dot
With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
Powerful, intelligent 4K processing
Quantum Processor 4K
Samsung's powerful processor takes your viewing experience to the next level, with technology that automatically optimizes both picture and sound for a more immersive experience.
See everything in 4K
4K AI Upscaling
See every detail come to life with 4K resolution picture. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.
True-to-life colors
Color Mapping
Innovative 16-bit color mapping technology brings dazzling color accuracy, detail and contrast - even in bright scenes or settings.
Gorgeous from all sides
Slim Fit Wall Mount
Hang The Frame flush against the wall like real art - even letting you easily adjust the viewing angle or flip it vertically to portrait mode.
One simple cable for minimal distractions
One Invisible Connection
Connect your TV with other devices seamlessly and elegantly. The included translucent cable provides up to 5 meters (16.4 inches) of length so you can place your TV accessories wherever works best for you.
Keep the space neat and tidy
One Connect Box
Tuck external devices out of sight and optimize your space with storage that allows you more freedom to arrange your setup how you like.
Take the view to new heights
Height Adjustable Stand
Set The Frame stand to your preferred height- raise it up to make room for a soundbar, or lower it to keep the TV close to your TV stand.
Showcase your style anywhere
Studio Stand
Reimagine how you use your space with an easel stand⁸ that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, no matter where you place it.
