LCD TVs

Samsung 5300 UN32N5300AF 31.5" Smart LED-LCD TV - HDTV - Glossy Black - LED Backlight - AirPlay, Airplay 2, Amazon Prime, Disney+, ESPN, Google Play Movies & TV, Netflix, Spotify, VUDU, YouTube - 1920 x 1080 Resolution Learn More

A crowd-pleasing TV with rich details

This essential TV features a thin design that practically blends into your wall with thousands of on-demand shows and movies for free. All that extra content comes in crisp 4K and prismatic color.

Slim and Sleek | AirSlim

This TV blends right into your wall with a slim design. It brings clutter-free minimalism to the room without distracting you from what you watch.

See content in 4K | 4K Upscaling

Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Clear Motion | Motion Xcelerator

Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you have a seamless picture.

Brighter picture | Mega Contrast

Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Incredible Audio | Object Tracking Sound Lite

You'll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Gorgeous Color | Dynamic Crystal Color

One billion shades of color help produce greater detail on the screen. See more nuanced shades and tones that match real life.

Clear contrast | HDR

Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it's meant to be seen.

Colorful content | Crystal Processor 4K

See content as it was meant to be viewed, in dazzling 4K. The processor automatically transforms color, sound and more.

The best smart tv platform with multi-year software support | Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.²

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Samsung UN98DU9000F 98" Smart LED-LCD TV - 4K UHDTV - High Dynamic Range (HDR) - Quantum Dot LED Backlight - Bixby Supported - 3840 x 2160 Resolution Learn More

A crowd-pleasing TV with rich details

This essential TV features a thin design that practically blends into your wall with thousands of on-demand shows and movies for free. All that extra content comes in crisp 4K and prismatic color.

Slim and Sleek | AirSlim

This TV blends right into your wall with a slim design. It brings clutter-free minimalism to the room without distracting you from what you watch.

See content in 4K | 4K Upscaling

Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Clear Motion | Motion Xcelerator

Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you have a seamless picture.

Brighter picture | Mega Contrast

Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Incredible Audio | Object Tracking Sound Lite

You'll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Gorgeous Color | Dynamic Crystal Color

One billion shades of color help produce greater detail on the screen. See more nuanced shades and tones that match real life.

Clear contrast | HDR

Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it's meant to be seen.

Colorful content | Crystal Processor 4K

See content as it was meant to be viewed, in dazzling 4K. The processor automatically transforms color, sound and more.

The best smart tv platform with multi-year software support | Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Learn More

Content at its Best

Upscale every moment. Our AI-powered TVs make all the things you watch look sharper, sound clearer and feel more real.

Samsung TV Plus + Gaming Hub

Stream hundreds of live channels, thousands of free movies and shows and thousands of top-tier games-no console required.

Powered by Knox

Peace of mind while you watch-with security that protects your personal data across all connected devices at once.

SmartThings

With your Samsung TV as the hub, SmartThings connects your smart home devices across brands.

Sustainability + Accessibility

We value what you value-from packaging and energy-efficiency to accessibility features that help everyone enjoy the content they love.

A smooth picture for games and sports

This advanced TV is a casual gamer's dream with 4K upscaling, little lag and access to thousands of video games-no console required. With breathtaking color and contrast for any kind of content, this TV wins with everyone.

Well-lit details | Dual LED

Get a natural, realistic picture and accurate contrast with innovative technology that adapts automatically to match your content.

True-to-life color | 100% Color Volume with Quantum Dot

Take in breathtaking color that stays true at any level of brightness. Marvel as your TV transforms light into over a billion beautiful shades.

Distinct contrast | Quantum HDR

View a range of color, contrast and detail. You'll get beautifully optimized imagery no matter what you're watching.

Smooth motion | Motion Xcelerator 120Hz

Experience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture. 

Incredible Audio | Object Tracking Sound Lite    

You'll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

See content in 4K | AI Upscaling with Quantum Process 4K

Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

The best smart tv platform with multi-year software support | Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Expert-validated colors | PANTONE® Validated

Enjoy color validated by industry leading experts at Pantone®, so that images on the screen look as incredible as they do in real life. 

Rest your eyes | EyeComfort Mode

From day to night, the amount of blue light automatically adjusts for your eyes. With sunrise and sunset times built in, it intelligently adapts your display and reduces blue light to help keep your eyes more comfortable.

Game all day - no console required | Gaming Hub

Where gaming comes together. Stream your favorite games right from your TV. No console required.

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